Build a portfolio that helps clients choose you.

Imagine being a freelancer without a portfolio. Yeah! I met one when I was looking for a photographer for my wedding - I wrote about that already. This is your "don't be that person" reminder and how to go about it...

Do you want to attract some higher-paying clients? Well, buckle up buttercup, because it's portfolio building time! Your portfolio is like your resume, except way cooler because it actually showcases your skills instead of just listing them. But before you say "I am not a (creative industry) person" or start frantically throwing all your best work into a Google Doc, let's talk strategy.

First things first, figure out the purpose of your portfolio. Are you trying to land new clients? Show off your skills to future employers? Or just want a place to keep all your favourite projects in one spot? Knowing the purpose will help narrow down the content you include.

Next up, choose your platform. Do you want a personal website so you can fully customize the look and feel? Or maybe an online portfolio site like Behance or Dribbble is more your speed. And let's not forget about social media – LinkedIn and Instagram can be great for showcasing your work and networking with potential clients.

My advice is always to go with your personal website first - then expand; because this is where you have the most control, and you are not restricted by platform limitations. Also, it's always a good practice to "own" the base of your content. Whatever that might be.

The fun part – selecting the content. Be sure to include examples of your work that show off your skills and style, testimonials from satisfied clients (because who doesn't love a good recommendation?), and a list of your skills and experience. Just remember - quality over quantity. A few standout pieces will always beat out a cluttered, unfocused portfolio.

Please be sure to organise your portfolio in a structured and understandable fashion; no one wants to decipher what the poet was trying to say. Use headings, subheadings, and clear titles to make it easy for potential clients to find what they're looking for. Don't forget to include links to any relevant online resources. And remember, first impressions are everything. Make sure your portfolio looks visually appealing and professional.

Once your portfolio is complete, be sure to keep it up to date with your most recent work and accomplishments. Once you have it - gather feedback, refine it, and then be brave enough to put it in front of potential clients.

Happy portfolio building!
Let me know how it goes.